Wax prints having been popping up on the runway for a few seasons, as part of a broader trend toward bright, multi-colored prints.
My mother used to carry me in a wax print wrap.

This woman appears to be using her wax print cloth primarily for style, as it's layered over what looks like a jersey fabric wrap. In my family the women traditionally carried their babies in cloth wraps, but the babies were situated on their backs, not in the front. Believe it or not, I have memories of being on my mom's back while she's standing on the stove cooking for the family.

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